PropertyGuru Strengthens "Guru-dom" with New General Manager and Chief Marketing Officer
PropertyGuru continues to expand, adding two heavy-hitters to its senior management team this week.


SINGAPORE, March 04, 2010 /24-7PressRelease/ -- PropertyGuru continues to expand, adding two heavy-hitters to its senior management team this week. Keith Low picks up the newly created General Manager role, taking full responsibility for the Company's revenues. Winnie Khoo joins from Alibaba.com, and is the new Chief Marketing Officer responsible for all marketing, customer services and content activities.

Keith has over 17 years experience and a strong senior network in the real estate and ICT sectors. With a specialization in Business Development, he has set up and managed cross-cultural teams across 3 continents in both emerging and developed market environments (France, South Africa, Cambodia and Singapore). Previously, he was Vice President at Pyramid Management Group (the largest privately owned retail developer in the US with a portfolio producing over US$5bn annually), heading their China and SE Asia strategic investment and development business. Before that he held various sales leadership and business development roles in the Renewable Energy sector as Managing Director of Lionapex and the ICT sector as Business Development Manager in Goldtron. He was also a member of the founding team of a B2B online firm (VChain) in the dot-com days. Keith sits on the board of World Vision International (Singapore) and is a candidate in the MBA (Real Estate) program (Class 2007) from the NUS.

Keith commented: "It is a privilege to join the dominant company in this exciting growth area of the real estate industry. The information clearing functions of Property Guru will change the landscape of the way business is done. It will be of tremendous benefit not only to buyers and sellers, but will also enhance the role of intermediaries."

Winnie has 13 years of broad marketing and online experience, holding senior roles in Singapore, Hong Kong and China. She began her career holding marketing management roles in TTG Asia and Miller Freeman marketing databases to IT/Telco clients in Asia and USA. This was followed by a position as Senior Marketing Manager at Global Sources responsible for marketing the company's print, online and trade show businesses. Her last appointment prior to joining PropertyGuru.com.sg was as Senior Director at Alibaba.com, responsible for marketing Alibaba.com's International Site. Here, she led a large division, consisting of online marketing, marketing programs, site promotion, member database growth/segmentation, email marketing, creative and customer service teams. Winnie graduated from the Royal Melbourne Institute of Technology with a Bachelor of Arts in Mass Communications.

" I am delighted to be appointed Chief Marketing Officer for PropertyGuru. These are exciting times for the Internet industry. Traditional offline businesses are migrating online with phenomenon success and I am looking forward to be part of this evolution and the exciting challenges that lie ahead." - Winnie

Keith and Winnie's appointments start from the 1st of March 2010 and both of them will be reporting directly to the company's Managing Director.

"PropertyGuru has established a clear lead in Singapore, as well as record revenues and traffic in the first two months of this year. We're delighted to bring on board two highly experienced senior managers, to accelerate this growth further during 2010" - Steve Melhuish, CEO & Co-Founder.

For further information please contact:
Ms Winnie Khoo, Chief Marketing Officer, AllProperty Media Pte Ltd
Phone: +65 6238 5971
Email: winnie@allproperty.com.sg

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Press Release Contact Information:

Winnie Khoo
AllProperty Media Pte Ltd
Chief Marketing Officer
51 Goldhill Plaza #11-03/05
Singapore, Singapore
Singapore 308900
Voice: +65 6238 5971
Website: Visit Our Website